Legends in marketing. Jagdish N. Sheth /
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Main Authors: | |
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Group Author: | |
Published: |
SAGE Publications,
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Publisher Address: | New Delhi ; Thousand Oaks, Calif. : |
Publication Dates: | 2012. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | 9 volumes : illustrations ; 25 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9788132103004 : 8132103009 |
Index Number: | HF5415 |
CLC: | F713.5 |
Call Number: | F713.5/S554-2 |
Contents: | V. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing -- v. 9. Research methods. |