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Legends in marketing. Jagdish N. Sheth /

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Bibliographic Details
Main Authors: Sheth, Jagdish N
Group Author: Krishnan, Balaji C
Published: SAGE Publications,
Publisher Address: New Delhi ; Thousand Oaks, Calif. :
Publication Dates: 2012.
Literature type: Book
Language: English
Subjects:
Sheth, Jagdish N
Marketing
Consumer behavior
Marketing > Management
Carrier Form: 9 volumes : illustrations ; 25 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9788132103004 :
8132103009
Index Number: HF5415
CLC: F713.5
Call Number: F713.5/S554-2
Contents: V. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing -- v. 9. Research methods.

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