Screen Library广告争夺战：互联网数据霸主与广告巨头的博弈 = Frenemies：the epic disruption of the ad business (and everything else)
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中信出版集团股份有限公司
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| Publisher Address: | 北京 |
| Publication Dates: | 2019 |
| Literature type: | Book |
| Language: | Chinese |
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| Carrier Form: | 401页: ; 21cm |
| ISBN: | 978-7-5086-9921-9 |
| Index Number: | F713 |
| CLC: | F713.852 |
| Call Number: | F713.852/2844 |
| Contents: | 本书以接近故事体的形式讲述了互联网时代下广告传媒行业发生的巨变，以及互联网巨头公司与广告巨头公司之间的博弈。 |