Screen Library广告学概论新编 = Newly compiled outline of advertising
Saved in:
| Main Authors: | |
|---|---|
| Published: |
浙江大学出版社
|
| Publisher Address: | 杭州 |
| Publication Dates: | 2009 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 315页: 图 ; 23cm |
| ISBN: | 978-7-308-06581-8 |
| Index Number: | F713 |
| CLC: | F713.80 |
| Call Number: | F713.80/3110 |
| Contents: | 本书内容包括：广告文本、广告的概念与类型、广告的起源与发展、广告的本质与特征、广告的功能与价值、广告制作等。 |