Screen LibraryThe aisles have eyes : how retailers track your shopping, strip your privacy, and define your power /
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles...
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| Main Authors: | |
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| Published: |
Yale University Press,
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| Publisher Address: | New Haven, Connecticut : |
| Publication Dates: | [2017] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider i |
| Carrier Form: | 331 pages ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780300212198 0300212194 9780300234695 0300234694 |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/T956-1 |
| Contents: | A frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now? |