Screen LibrarySIVA范式：搜索引擎触发的营销革命 = Redefining marketing from a customer view：using SIVA theory to improve marketing results
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| Main Authors: | |
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| Group Author: | |
| Published: |
中信出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2014 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 256页: 图 ; 23cm |
| ISBN: | 978-7-5086-4282-6 |
| Index Number: | F713 |
| CLC: | F713.365 |
| Call Number: | F713.365/8624\ |
| Contents: | 本书主要探讨交互式社交媒体的发展，尤其是搜索引擎的发展，给营销方式带来的革命性改变，并提出了SIVA分析范式的新理论。 |