SIVA范式:搜索引擎触发的营销革命 = Redefining marketing from a customer view:using SIVA theory to improve marketing results
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Main Authors: | |
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Group Author: | |
Published: |
中信出版社
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Publisher Address: | 北京 |
Publication Dates: | 2014 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 256页: 图 ; 23cm |
ISBN: | 978-7-5086-4282-6 |
Index Number: | F713 |
CLC: | F713.365 |
Call Number: | F713.365/8624\ |
Contents: | 本书主要探讨交互式社交媒体的发展,尤其是搜索引擎的发展,给营销方式带来的革命性改变,并提出了SIVA分析范式的新理论。 |