Screen Library流通渠道结构论 = A theory of distribution channel structure
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| Main Authors: | |
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| Group Author: | |
| Published: |
科学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2012 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
科学经管经典著作译丛. 商品流通研究系列 |
| Subjects: | |
| Carrier Form: | 100页: ; 24cm |
| ISBN: | 978-7-03-033728-3 |
| Index Number: | F713 |
| CLC: | F713.1 |
| Call Number: | F713.1/7744 |
| Contents: |
教育部人文社科重点研究基地浙江工商大学现代商贸研究中心资助 本书介绍了渠道的概念、渠道结构与渠道产出、备货活动与批量大小、搜寻与市场分散化、联合产出分析与渠道结构、流通渠道结构论等内容。 |