Screen LibrarySustainable marketing of cultural and heritage tourism
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| Main Authors: | |
|---|---|
| Published: |
Routledge,
|
| Publisher Address: | Milton Park, Abingdon, Oxon New York |
| Publication Dates: | 2010. |
| Literature type: | Book |
| Language: | English |
| Series: |
Routledge critical studies in tourism, business and management |
| Subjects: | |
| Carrier Form: | xii, 238 p.: ill. ; 24 cm. |
| ISBN: |
9780415777049 (hbk.) 0415777046 (hbk) 9780203855416 (ebk) 0203855418 (ebk) |
| Index Number: | F590 |
| CLC: | F590 |
| Call Number: | F590/C531 |
| Contents: |
Includes bibliographical references and index. 1. Marketing of Heritage Tourism --- 2. Setting a Sustainability Stage for Heritage Tourism --- 3. Strategic Sustainable Heritage Tourism Marketing Model ---4. Museums --- 5. Historic House Museums --- 6. Heritage Hotels and Resorts --- 7. Heritage Festivals --- 8. Heritage Tourism Merchandise --- 9. Future of Sustainable Marketing: Contemplation and Challenges. Cultural attractions play an important role in tourism at all levels, and attracts huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. |