Screen LibraryBrand storming：managing brands in the era of complexity
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| Main Authors: | |
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| Group Author: | |
| Published: |
Palgrave Macmillan,
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| Publisher Address: | Basingstoke [England] New York |
| Publication Dates: | 2009. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Item Description: | Brand storming. |
| Carrier Form: | x, 223 p.: ; 25 cm. |
| ISBN: |
9780230222434 0230222439 |
| Index Number: | F760 |
| CLC: | F760.5 |
| Call Number: | F760.5/F521 |
| Contents: |
"This book was originally published as Brand storming : Gestire la marca nell'era della complessità by Morlacchi Editore, Perugia, Italy"--T.p. verso. Includes bibliographical references (p. 198-214) and index. |