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Pearson Canada supplemental cases in marketing

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Bibliographic Details
Main Authors: Stewart Cindy
Published: Pearson Prentice Hall,
Publisher Address: Toronto
Publication Dates: 2006.
Literature type: Book
Language: English
Edition: 2006 ed.
Subjects:
Olympic Winter Games > 2010 > Vancouver, B.C.)
Sports > British Columbia > Vancouver > Marketing
Carrier Form: x, 53 p.: ill. ; 24 cm.
ISBN: 0131981307 (pbk.)
9780131981300
Index Number: G811
CLC: G811.212-05
G817.112-05
G80-05
Call Number: G811.212-05/S849/2006.ed.
Contents: Includes bibliographical references.
Preface -- pt. 1. Marketing communications : 1. Olympia Pizza / Cindy Stewart. 2. McDonald's Inc. / Cindy Stewart. 3. Wasatch Brewing Company / Cindy Stewart -- pt. 2. Marketing strategies : 4. Hollywood Rebel Studios / Tirtha Dhar, Jason Ho, and Charles B. Weinberg. 5. Chinook Traders / John Claxton. 6. Alpha Aviation Inc. / Cindy Stewart. 7. Vancouver Convention & Exhibition Centre / Cindy Stewart. 8. Whistler Bike Park / Cindy Stewart -- Credits.

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