Strategic internal communication : how to build employee engagement and performance /

Design and implement an internal communications strategy that will improve communication, motivation and performance in your organization.

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Bibliographic Details
Main Authors: Cowan, David, 1961
Published: Kogan Page Ltd,
Publisher Address: New York, NY :
Publication Dates: [2017]
Literature type: Book
Language: English
Edition: Second edition.
Subjects:
Summary: Design and implement an internal communications strategy that will improve communication, motivation and performance in your organization.
Item Description: Revised edition of the author's Strategic internal communication, 2014.
Carrier Form: xii, 219 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9780749478650
0749478659
Index Number: HD30
CLC: C936
Call Number: C936/C874/2nd ed.
Contents: Preface -- Introduction -- The new organizational triangle : internal communications, employee engagement and HR -- Culture shock : corporate culture does not exist -- Communicating through change, changing through communication -- Dialogue and the digital world -- Zone 1: intelligence : how organizations and people think -- Zone 2: emotion : how organizations and people feel -- Zone 3: interpretation : how organizations and people understand -- Zone 4: narrative : how organizations and people agree (or disagree!) -- The end zone : ensuring effective dialogue : how organizations and people t