Screen LibraryFundraising strategies for small shops.
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| Group Author: | |
|---|---|
| Published: |
Stevenson, Inc.,
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| Publisher Address: | Sioux City, Iowa : |
| Publication Dates: | [2011] |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9781118703953 |
| Item Description: | "Edited by Scott C. Stevenson"--Running title area. |
| Carrier Form: | 1 online resource (56 pages) |
| ISBN: |
9781118703953 1118703952 |
| Index Number: | HG177 |
| CLC: | F275 |
| Contents: | Getting Started: Basic Fundraising Strategies -- Planning Actions and Analyzing Performance -- Making the Most of Face-to-Face Solicitation -- Building a Robust Annual Fund -- Promoting Major Gifts and Planned Giving -- Winning Support through Direct Mail Solicitation -- Contacting Donors and Prospects by Phone -- Creating Profitable Events and Sizable Sponsorships -- Messaging and Public Relations -- Building a Fundraising Board -- Getting the Most Out of Volunteers -- Leveraging the Power of Social Media. |