Screen Library广告经营与管理 = Advertising operation and management
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| Main Authors: | |
|---|---|
| Published: |
浙江大学出版社
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| Publisher Address: | 杭州 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | Chinese |
| Edition: | 2版 |
| Series: |
求是书系广告学 |
| Subjects: | |
| Carrier Form: | 379页: ; 23cm |
| ISBN: | 978-7-308-02778-6 |
| Index Number: | F713 |
| CLC: | F713.82 |
| Call Number: | F713.82/1134-1 |
| Contents: | 本书介绍了广告产业描述、广告管理范畴、广告经营环境、企业广告管理、广告公司运作等内容。 |