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CLC: F - 经济

Cover is for reference only

Commercialization of innovative technologies bringing good ideas to the marketplace /

This book covers new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization.

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Bibliographic Details
Main Authors: Touhill, C. J., 1938
Corporate Authors: American Institute of Chemical Engineers; Wiley InterScience Online service
Group Author: Touhill, Gregory J; O'Riordan, Thomas A
Published:
Literature type: Electronic eBook
Language: English
Subjects:
Technological innovations
Kommerzialisierung
Projekt
Realisierung
Technische Innovation
Vermarktung
Business
BUSINESS & ECONOMICS > Structural Adjustment
Electronic books
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9780470925362
Summary: This book covers new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization.
Carrier Form: 1 online resource (xviii, 251 p.) : ill.
Bibliography: Includes bibliographical references (p. 239-240) and index.
ISBN: 9780470925362
0470925361
9780470925355 (electronic bk.)
0470925353 (electronic bk.)
9781118210789 (electronic bk.)
1118210786 (electronic bk.)
Index Number: T173
CLC: F403.6
Contents: Front Matter -- Establishing Perspective -- Our Perspective -- Developing an Endgame -- Finding Ideas -- Investing in Ideas -- Assessing Ideas -- Paying for and Controlling Ideas -- Developing Ideas -- Designing and Building Technology -- Demonstrating Technology -- Standardizing Technology -- Packaging Technology -- Applying Technology -- Marketing and Selling Technology -- Tracking Technology -- Monitoring Technology -- Improving Technology -- Building on Success and Learning from Failure -- Bibliography -- Index.
Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.

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