Product innovation through knowledge management and social media strategies /
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Group Author: | ; |
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Published: |
Business Science Reference,
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Publisher Address: | Hershey : |
Publication Dates: | [2016] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
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Subjects: | |
Carrier Form: | xxvii, 421 pages : illustrations ; 29 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781466696075 (hardback) : 1466696079 |
Index Number: | HD30 |
CLC: | G206.3 |
Call Number: | G206.3/P964 |