Product innovation through knowledge management and social media strategies /

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Bibliographic Details
Group Author: Goel, Alok Kumar, 1971; Singhal, Puja, 1978
Published: Business Science Reference,
Publisher Address: Hershey :
Publication Dates: [2016]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
Subjects:
Carrier Form: xxvii, 421 pages : illustrations ; 29 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781466696075 (hardback) :
1466696079
Index Number: HD30
CLC: G206.3
Call Number: G206.3/P964