Screen LibraryNew challenges to international marketing
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| Group Author: | ; |
|---|---|
| Published: |
Emerald/Jai Press,
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| Publisher Address: | Bingley, U.K. |
| Publication Dates: | 2009. |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in international marketing ; v. 20 |
| Subjects: | |
| Carrier Form: | xi, 418 p.: ill. ; 24 cm. |
| ISBN: |
9781848554689 1848554680 |
| Index Number: | F740 |
| CLC: | F740.2 |
| Call Number: | F740.2/N532 |
| Contents: |
Includes bibliographical references. pt. 1: Internationlization. Introduction/ Rudolf R. Sinkovics and Pervez N. Ghauri -- The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms/ Pieter Pauwels, Paul Patterson, Ko de Ruyter and Martin Wetzels -- Factors influencing the internationalisation process of UK firms in Asia/ Kannika Leelapanyalert -- Tourism as a leverage for consumer goods firms: a case study/ Konstantinos Poulis and Mo Yamim -- pt. II: Entrepreneurship and functional advancements. Relationships between the dimensions of international growth orientation, environmental turbulence and strategic orientations/ Sanna Sundqvist and Olli Kuivalainen -- Internationalisation and technological innovation: empirical evidence on their mutual relationship/ Diana Filipescu, Alex Rialp and Josep Rialp. The role of innovative and entrepreneurial behavior in internationalization processes/ Arild Aspelund and Tage Koed Madsen -- Brand image perceptions across cultures: a study of symbolic and functional associations/ Laura Salciuviene, Pervez Ghauri, Audra Mockaitis and Claudio De Mattos -- pt. III: Collaborative relationships. Do firms create value through international strategic alliances?/ Chia-Ling 'Eunice' Liu -- What causes break-ups? Factors driving the dissolution of marketing-oriented international joint-ventures/ Mehmet Berk Talay and M. Billur Akdeniz -- Geographic market diversification: a premium or discount in firm's value/ Z. Seyda Deligonul -- pt. IV: Methodoogical advances. The use of partial least squares path modeling in international marketing/ Jörg Henseler, Christian Ringle and Rudolf Sinkovics -- Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage/ Thomas Salzberger, Hartmut Holzmüller and Anne Souchon -- The dynamics of technological readiness in marketing units: why cross-cultural examination is necessary/ R. Glenn Richey, Daniel Bachrach, Michael Harvey and Hui Wang -- Methodological rigor of ordinary least squares regression studies in mainstream marketing: an assessment of research reported in the Journal of Marketing/ Z. Seyda Deligonul. |