广告学:从IMC的视点重新审视现代广告活动:原书第2版
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Main Authors: | ; ; ; ; ; |
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Group Author: | ; |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2002 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 654页: 图照 ; 28cm |
ISBN: | 7-111-09655-X |
Index Number: | F713 |
CLC: | F713.80 |
Call Number: | F713.80/2846 |
Note: | 书名原文:Advertising |