Marketing issues in Western Europe:changes and developments

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Bibliographic Details
Group Author: Jallat Frederic; Kaynak Erdener
Published: International Business Press,
Publisher Address: New York
Publication Dates: c2004.
Literature type: Book
Language: English
Subjects:
Item Description: Journal of Euro-marketing.
Carrier Form: 171 p.: ill. ; 22 cm.
ISBN: 0789028379 (hard cover : alk. paper)
9780789028372 (hard cover : alk. paper)
0789028387 (soft cover : alk. paper)
9780789028389 (soft cover : alk. paper)
Index Number: F735
CLC: F735.603
Call Number: F735.603/M345
Contents: "Marketing Issues in Western Europe: Changes and Developments has been co-published simultaneously as Journal of Euromarketing, volume 14, numbers 1/2 2004."
Includes bibliographical references and index.