Wie Werbung wirkt:Erkenntnisse des Neuromarketing

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Bibliographic Details
Main Authors: Scheier Christian 1968-
Group Author: Held Dirk 1971-
Published: Haufe-Gruppe,
Publisher Address: Freiburg, Br. Mu nchen
Publication Dates: 2012.
Literature type: Book
Language: German
Edition: 2. Aufl.
Subjects:
Carrier Form: 211 p.: ill. ; 25 cm.
ISBN: 9783648029510 (hc.)
3648029517
Index Number: F713
CLC: F713.8
F713.5
Call Number: F713.8/S318/2.Aufl.
Contents: Includes bibliographical references (p. 205-209).