Handbook of research on leveraging consumer psychology for effective customer engagement /
"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--
Saved in:
Group Author: | |
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Published: |
IGI Global,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2017] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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Subjects: | |
Summary: |
"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"-- |
Carrier Form: | xxxii, 374 pages : illustrations ; 29 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781522507468 (hardcover) : 1522507469 (hardcover) |
Index Number: | HF5415 |
CLC: | F713.55-62 |
Call Number: | F713.55-62/H236-4 |