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Handbook of research on leveraging consumer psychology for effective customer engagement /

"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--

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Bibliographic Details
Group Author: Suki, Norazah Mohd
Published: IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: [2017]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Consumer behavior
Customer relations
Marketing research
Summary: "This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--
Carrier Form: xxxii, 374 pages : illustrations ; 29 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781522507468 (hardcover) :
1522507469 (hardcover)
Index Number: HF5415
CLC: F713.55-62
Call Number: F713.55-62/H236-4

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