Screen LibraryHandbook of visual communication research：theory, methods, and media
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| Group Author: | ; |
|---|---|
| Published: |
L. Erlbaum,
|
| Publisher Address: | Mahwah, N.J. |
| Publication Dates: | c2005. |
| Literature type: | Book |
| Language: | English |
| Series: |
Lea's communication series |
| Subjects: | |
| Carrier Form: | xxii, 601 p.: ill. ; 26 cm. |
| ISBN: |
0805841784 (alk. paper) 0805841792 (pbk. : alk. paper) |
| Index Number: | G206 |
| CLC: | G206 |
| Call Number: | G206/H236 |
| Contents: |
Includes bibliographical references and indexes. From an oak to a stand of aspen : visual communication theory mapped as rhizome analysis / Sandra Moriarty and Gretchen Barbatsis -- Aesthetics theory ; Creative visualization / Dennis Dake -- Perception theory / Ann Marie Barry -- Eye tracking mathodology and the Internet / Sheree Josephson -- Perception and the newspaper page : a critical analysis / Ken Smith -- Representation theory / Keith Kenney -- Cultural palettes in print advertising : formative research design method / Sandra Moriarty and Lisa Rohe -- Content analysis of representation : photographic coverage of blacks by nondaily newspapers / Ken Smith and Cindy Price -- Theory of visual rhetoric / Sonja K. Foss -- A visual rhetorical study of a virtual university's promotional efforts / Keith Kenney -- Visual metaphors in print advertising for fashion products / Stuart Kaplan -- Empowerment through shifting agents : the rhetoric of the clothesline project / Trischa Goodnow -- Cognitive theory / Rick Williams -- Children's comprehension of visual images in television / Georgette Communtziz-Page -- Visual semiotics theory / Sandra Moriarty -- An intended-perceived study using visual semiotics / Sandra Moriarty and Shay Sayre -- The image and the archive : a semiotic approach / Dennis Dunleavy -- Reception theory ; A textual analysis of political television ads / Gretchen Barbatsis -- Phenomenology and historical research / Michael Brown -- Narrative theory / Gretchen Barbatsis -- Using narrative theory to understand the power of news photographs / Trischa Goodnow -- Aesthetics theory / Herbert Zettl -- A content analysis of political speeches on television / Robert Tiemens -- Examining documentary photography using the creative method / Craig Denton -- Visual ethics theory / Julianne H. Newton -- A survey of reactions to photograph manipulation / Shiela Reaves -- Studying visual ethics by applying a typology of visual behavior / Julianne H. Newton -- Visual literacy theory / Paul Messaris and Sandra Moriarty -- Media literacy, aesthetics, and culture / Elizabeth Burch -- Cultural studies theory / Victoria O'Donnell -- A Burkean analysis of a television promotional advertisement / Joseph C. Harry -- A cultural analysis of the Unisys "monitor head" television commercial / Victoria O'Donnell -- A historial approach to understanding documentary photographs : dialogue, interpretation, and method / Gerald Davey. |