Screen LibraryDemarketing /
Saved in:
| Group Author: | ; |
|---|---|
| Published: |
Routledge, Taylor & Francis Group,
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| Publisher Address: | London ; New York : |
| Publication Dates: | 2014. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvi, 222 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780415816472 (hardback) 0415816475 (hardback) 9780415816489 (paperback) : 0415816483 (paperback) |
| Index Number: | HF5415 |
| CLC: | F713.5 |
| Call Number: | F713.5/D372 |
| Contents: | Demarketing: an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- Synchromarketing / María Pilar Martínez-Ruiz -- Synchromarketing: demarketing places / Gary Warnaby and Dominic Medway -- Countermarketing in a wicked problem context -- the case of cocaine / Nigel Jones, Paul Baines, and Steve Welsh -- Counter-marketing case studies / Clive Boddy -- General demarketing / Heather Skinner -- General demarketing case study / Nadio Granata and David Wyles -- Selective demarketing: a value destruction approach / Jillian Dawes Farquhar -- Selective demarketing: case study -- Frizzell Insurance / (Daisy) Jing Tan -- Ostensible demarketing: the power of prohibition / Robin Croft -- Ostensible demarketing case study / Sally McKechnie -- Unintentional demarketing / Theresa A. Kirchner -- "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- Demarketing and marketing: a conceptual discussion / Jim Blythe. |