Screen LibraryBranding that means business /
"Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? To rise to this cha...
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| Main Authors: | |
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| Group Author: | |
| Published: |
Profile Books Ltd,
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| Publisher Address: | London : |
| Publication Dates: | 2022. |
| Literature type: | Book |
| Language: | English |
| Series: |
[The Economist edge series]
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| Subjects: | |
| Summary: |
"Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. 'Branding that Means Business' combines the latest business thinking with psychology, sociology and anthropology to show you how to: harness a new perspective on branding, one that goes beyond business into the fundamentals of human behaviour; invigorate your brand by deeply connecting with people, consumers, and markets; develop tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers." -- |
| Item Description: |
"The Economist." "Books that give you the edge"--Cover. Series statement from publisher. |
| Carrier Form: | 232 pages : illustrations ; 20 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781788168663 1788168666 |
| Index Number: | HF5415 |
| CLC: | F713.5 |
| Call Number: | F713.5/J682 |