市场营销中的消费者心理学
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Main Authors: | ; ; ; ; ; |
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Group Author: | ; |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2001 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 359页: ; 20cm |
ISBN: | 7-111-09199-X |
Index Number: | F713 |
CLC: | F713.55 |
Call Number: | F713.55/3243 |
Contents: | 根据英文版第2版翻译 |
Note: | 书名原文: Consumer Psychology for Marketing |