Wharton on dynamic competitive strategy

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Bibliographic Details
Group Author: Day George S.; Reibstein David J.; Gunther Robert E., 1960-
Published: John Wiley,
Publisher Address: New York
Publication Dates: c1997.
Literature type: Book
Language: English
Subjects:
Carrier Form: xi, 465 p.: ill. ; 24 cm.
ISBN: 0471172073 (alk. paper)
0471689572
Index Number: F406
CLC: F406.1
Call Number: F406.1/W554
Contents: Includes bibliographical references (p. 424-449) and index.
Assessing competitive arenas : who are your competitors? ; Maintaining the competive edge : creating and sustaining advantages in dynamic competitive environments / George S. Day -- Integrating policy trends into dynamic advantage / Elizabeth E. Bailey -- Technology-driven environmental shifts and the sustainable competitive disadvantage of previously dominant companies / Eric K. Clemons -- Game theory and competitive strategy / Teck Hua Ho and Keith Weigelt -- Behavioral theory and na··ive strategic reasoning / Robert J. Meyer and Darryl Banks -- Coevolution : toward a third frame for analyzing competitive decision making / Eric J. Johnson and J. Edward Russo -- Anticipating reactions : factors that shape competitor responses / S. Venkataraman, Ming-Jer Chen, and Ian C. MacMillan -- Understanding competitive relationships / Jagmohan S. Raju and Abhik Roy -- Creative strategies for responding to competitive actions / Hubert Gatignon and David Reibstein -- Preemptive strategies / Jerry Wind -- Signaling to competitors / Oliver P. Heil, George S. Day, and David J. Reibstein -- Commitment : how narrowing options can improve competitive positions / Louis A. Thomas -- Antitrust constraints to competive strategy / Dennis A. Yao -- Using conjoint analysis to view competitive interaction through the customer's eyes / Paul E. Green and Abba M. Krieger -- The competitive dynamics of capabilities : developing strategic assets for multiple futures / Paul J.H. Schoemaker and Raphael Amit -- Putting the lesson before the test : using simulation to analyze and develop competitive strategies / David J. Reibstein and Mark J. Chussil.