Brand medicine:the role of branding in the pharmaceutical industry
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Group Author: | ; |
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Published: |
Palgrave,
|
Publisher Address: | New York |
Publication Dates: | 2001. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xxvi, 308 p.: ill. (some col.) ; 24 cm. |
ISBN: | 0333930983 (cloth : alk. paper) |
Index Number: | F763 |
CLC: |
F763 F416.7 |
Call Number: | F763/B817 |
Contents: | Includes bibliographical references and index. |