Brand medicine:the role of branding in the pharmaceutical industry

Saved in:
Bibliographic Details
Group Author: Blackett Tom; Robins Rebecca
Published: Palgrave,
Publisher Address: New York
Publication Dates: 2001.
Literature type: Book
Language: English
Subjects:
Carrier Form: xxvi, 308 p.: ill. (some col.) ; 24 cm.
ISBN: 0333930983 (cloth : alk. paper)
Index Number: F763
CLC: F763
F416.7
Call Number: F763/B817
Contents: Includes bibliographical references and index.