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“走出去”战略下图书出版业海外市场竞争力研究 = Research on the overseas market competitiveness of book publishing industry under the strategy of "Going global"

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Bibliographic Details
Main Authors: 佟东 (著)
Published: 经济管理出版社
Publisher Address: 北京
Publication Dates: 2020
Literature type: Book
Language: Chinese
Series: 博观丛书
Subjects:
Carrier Form: 180页: 图 ; 24cm
ISBN: 978-7-5096-7035-4
Index Number: G239
CLC: G239.2
Call Number: G239.2/2249
Contents: 本书围绕中国出版业海外市场竞争的现状、中国出版业海外市场竞争力的影响机制、中国出版业海外市场竞争力评价模型、提升中国出版业海外市场竞争力的对策建议等方面展开论述。