Screen Library创变 = Make the change：从7天酒店到铂涛集团
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| Main Authors: | |
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| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2016 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 18,236页: ; 21cm |
| ISBN: | 978-7-111-54798-3 |
| Index Number: | F719 |
| CLC: | F719.2 |
| Call Number: | F719.2/3144-3 |
| Contents: | 本书介绍了7天酒店到铂涛集团的创变过程，内容涉及：隐退与回归、危局潜伏、品牌众创平台的诞生、世界观的变革、独创品牌建构理论、品牌与会员双平台创想等。 |