Analysis for marketing planning

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Bibliographic Details
Main Authors: Lehmann Donald R
Group Author: Winer Russell S
Published: Irwin,
Publisher Address: Chicago
Publication Dates: c1997.
Literature type: Book
Language: English
Edition: 4th ed.
Series: The Irwin series in marketing
Subjects:
Carrier Form: xi, 211, I-8 p.: ill. ; 24 cm.
ISBN: 0256214425 (recycled paper)
Index Number: F737
CLC: F737.123
Call Number: F737.123/L523/4th ed.
Contents: Includes bibliographical references and index.