Writing for interaction : crafting the information experience for web and software apps /

Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface text. It also provides strategies for ensuring a consistent, positive information experience across a variety of delivery m...

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Bibliographic Details
Main Authors: Newman Lior, Linda.
Corporate Authors: Elsevier Science & Technology.
Published: Morgan Kaufmann,
Publisher Address: Waltham, MA :
Publication Dates: 2013.
Literature type: eBook
Language: English
Subjects:
Online Access: http://www.sciencedirect.com/science/book/9780123948137
Summary: Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface text. It also provides strategies for ensuring a consistent, positive information experience across a variety of delivery mechanisms, such as online help and social media. Throughout this book, you'll learn simple techniques for writing consistent text with the right tone, how to select content delivery mechanisms, and how straightforward, clear layouts contribute to your customers ability to interact with your application. Broken down into five sections, the book completely covers the information experience design process from beginning to end starting with understanding the user to evaluating the work. You'll cover everything from understanding your users and their needs, to creating personas, designing the IX strategy, creating your information, and evaluating the resulting information experience. This is your one-stop reference to information experience! Illuminates writing principles and practices for use in interactive design. Includes examples, checklists, and sample processes throughout to highlight a practical approach to designing the information experience. Provides the complete picture starting with how to understand customer needs, creating personas, and writing the text appearing within the user interface.
Carrier Form: 1 online resource (276 pages)
Bibliography: Includes bibliographical references and index.
Index Number: QA76
CLC: TP37
Contents: Machine generated contents note: Section 1 Introducing Writing for Interaction -- ch. 1 Introducing the Information Experience -- Introduction -- What Is the Information Experience? -- Summary -- ch. 2 Design and Development Models and Processes -- Introduction -- What Are Design and Development Models? -- Development Models -- Development Model Phases and Information Experience Design -- Working as a Team -- Using a Team Decision Matrix -- Summary -- Section 2 Understanding User Needs -- ch. 3 Getting to Know Your Users -- Introduction -- Understanding Your Users -- Identifying Your User Types -- Business Applications and Their Users -- Consumer Applications and Their Users -- Summary -- ch. 4 Gathering Data about Your Users -- Introduction -- Gathering the User Data -- Creating User Surveys -- Site Visits -- Focus Groups -- Talking to Customer Support -- Gathering Information from the Internet -- Analyzing Your Data -- Summary -- ch. 5 Creating Your Personas -- Introduction -- Creating the Task List -- Categorizing User Tasks -- Mapping Tasks and Categories to Target Users -- Creating User Scenarios -- Creating the Persona Biographies -- Summary -- Section 3 Designing Your Information Experience Strategy -- ch. 6 Understanding User Reading Patterns -- Introduction -- How Do Users Interact with Online Text? -- What the Research Tells Us -- Readability Scales -- Summary -- ch. 7 Applying Usability Principles to Your Writing -- Introduction -- Understanding Your Users' Information Needs -- Understanding User Attributes -- Understanding Information Attributes -- Summary -- ch. 8 Creating Writing Guidelines -- Introduction -- What Is a Style Guide -- Defining Writing Style Guidelines -- Typography Guidelines -- Defining Guidelines for Each Content Type -- Summary -- Section 4 Creating Your Information Experience -- ch. 9 Designing Your Information Strategy -- Introduction -- Understanding the Workflow Phases -- Creating an Information Experience Strategy -- Designing