负面网络口碑对消费者行为意愿的影响
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Main Authors: | |
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Published: |
经济科学出版社
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Publisher Address: | 北京 |
Publication Dates: | 2012 |
Literature type: | Book |
Language: | Chinese |
Series: |
中青年经济学家文库 |
Subjects: | |
Carrier Form: | 242页: ; 21cm |
ISBN: | 978-7-5141-0770-8 |
Index Number: | F713 |
CLC: |
F713.36 F713.55 |
Call Number: | F713.36/2424 |