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Marketing due diligence：reconnecting strategy to share price

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Bibliographic Details
Main Authors: McDonald Malcolm.
Group Author: Smith Brian D.; (Brian David), 1961-; Ward Keith. 1949-
Published: Elsevier Butterworth-Heinemann,
Publisher Address: Amsterdam Boston
Publication Dates: 2007.
Literature type: Book
Language: English
Edition: New ed.
Subjects:
Corporations > Valuation.
Corporations > Investor relations.
Stocks > Marketing.
Stocks > Prices.
Economic value added.
Risk assessment.
Carrier Form: xv, 238: ill. ; 25 cm.
ISBN: 0750667273 (pbk.)
9780750667272
Index Number: F275
CLC: F275.5
F830.91
F270.3
F272
Call Number: F275.5/M135
Contents: Includes bibliographical references (p. [229]-230) and index.

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