Measuring marketing : the 100+ essential metrics every marketer needs /
The demands of a globalized business world have led to the development of sophisticated methods for quantifying marketing success is written for marketing managers accountable for growth-driven activities that must yield measurable results and for senior executives who need a firm understanding of m...
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Main Authors: | |
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Published: |
Walter de Gruyter,
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Publisher Address: | Boston : |
Publication Dates: | [2018] |
Literature type: | Book |
Language: | English |
Edition: | Third edition. |
Subjects: | |
Summary: |
The demands of a globalized business world have led to the development of sophisticated methods for quantifying marketing success is written for marketing managers accountable for growth-driven activities that must yield measurable results and for senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 100 key metrics in perspective. |
Carrier Form: | xvi, 375 pages : illustrations ; 24 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781501515767 1501515764 |
Index Number: | HF5415 |
CLC: | F713.3 |
Call Number: | F713.3/D262/3rd ed. |