Screen LibraryMeasuring marketing : the 100+ essential metrics every marketer needs /
The demands of a globalized business world have led to the development of sophisticated methods for quantifying marketing success is written for marketing managers accountable for growth-driven activities that must yield measurable results and for senior executives who need a firm understanding of m...
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| Main Authors: | |
|---|---|
| Published: |
Walter de Gruyter,
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| Publisher Address: | Boston : |
| Publication Dates: | [2018] |
| Literature type: | Book |
| Language: | English |
| Edition: | Third edition. |
| Subjects: | |
| Summary: |
The demands of a globalized business world have led to the development of sophisticated methods for quantifying marketing success is written for marketing managers accountable for growth-driven activities that must yield measurable results and for senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 100 key metrics in perspective. |
| Carrier Form: | xvi, 375 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781501515767 1501515764 |
| Index Number: | HF5415 |
| CLC: | F713.3 |
| Call Number: | F713.3/D262/3rd ed. |