Screen LibraryFashion & music /
"This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands, etc. In fact, the fashion ind...
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| Group Author: | |
|---|---|
| Published: |
Springer,
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| Publisher Address: | Singapore : |
| Publication Dates: | 2018. |
| Literature type: | Book |
| Language: | English |
| Series: |
Springer series in fashion business,
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| Subjects: | |
| Summary: |
"This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands, etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company's strategies to the demands of modern fashion consumers."--Page [4] of cover. |
| Carrier Form: | xii, 264 pages : illustrations (some color) ; 25 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9789811354502 9789811056369 9811056366 |
| Index Number: | HD9940 |
| CLC: |
F713.55 F768.3 |
| Call Number: | F768.3/F248-5 |
| Contents: |
An introductory viewpoint to fashion and music / Fashion and music: a literature review / Music as key-influencer of fashion trends / Case study: grunge music and grunge style / In-store music in fashion stores / Music in fashion communication / Co-design and endorsement / Creating differentiation by style / Merchandising in the music business / Case study: EMP / How digital changed the music industry / Crowdfunding: Learnings from the music business / Case sutdy: Marillion / |