Screen LibraryThe culturally customized Web site：customizing web sites for the global marketplace
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| Main Authors: | |
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| Published: |
Elsevier Butterworth-Heinemann,
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| Publisher Address: | Burlington, MA |
| Publication Dates: | c2005. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xii, 163 p.: ill. (chiefly col.) ; 23 cm. |
| ISBN: | 0750678496 (pbk.) |
| Index Number: | F713 |
| CLC: |
F713.36 TP393.092 |
| Call Number: | F713.36/S617-1 |
| Contents: |
Includes bibliographical references and index. Culture: The new imperative in web design -- The rationale for cultural customization -- A cultural values framework for web design - Cultural customization: individualism-collectivism -- Cultural customization: uncertainty avoidance -- Cultural customization: power distance -- Cultural customization: masculinity-femininity -- Cultural customization: high-low context -- Cultural customization: the future is here. |