MARKSTRAT3:the strategic marketing simulation

Saved in:
Bibliographic Details
Main Authors: Larréché Jean-Claude
Group Author: Gatignon Hubert
Published: South-Western College Pub.,
Publisher Address: Cincinnati, Ohio
Publication Dates: c1998.
Literature type: Book
Language: English
Subjects:
Carrier Form: xv, 208 p.: ill. ; 28 cm.
ISBN: 0538880899 (package)
9780538880893 (package)
0538867590 (pbk.)
9780538867597 (pbk.)
053887743X (disk 1)
9780538877435 (disk 1)
0538877448 (disk 2)
9780538877442 (disk 2)
Index Number: F713
CLC: F713.5-39
Call Number: F713.5-39/L333
Contents: Donation.
Version 3 of the MARKSTRAT simulation software.
Includes index.