Screen Library小米：从“一口小米粥”到世界500强 = Xiaomi：how a start-up disrupted the market and created a cult following
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
中译出版社
|
| Publisher Address: | 北京 |
| Publication Dates: | 2022 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 222页: ; 21cm |
| ISBN: | 978-7-5001-7154-6 |
| Index Number: | F426 |
| CLC: | F426.63 |
| Call Number: | F426.63/4312 |
| Contents: | 本书以摩托罗拉、诺基亚、三星为案例，讲述了小米在雷军带领下的创业经过和发展历程，揭秘了小米不断调整战略目标、企业文化和管理模式来适应外部大环境的变化，从而走向世界的发展之路。在深入探讨小米成长史的同时，作者以外国人的视角，描述了小米进军印度市场并取得成功的核心精髓。 |