Screen Library21世纪的定位：定位之父重新定义“定位” = Positioning in the 21st century：what worked in the 20th century won't necessarily work in the 21st century
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| Main Authors: | ; ; |
|---|---|
| Group Author: | |
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2019 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
定位经典丛书 |
| Subjects: | |
| Carrier Form: | 25,261页: 图 ; 22cm |
| ISBN: | 978-7-111-62451-6 |
| Index Number: | F713 |
| CLC: |
F713.50 F713.3 |
| Call Number: | F713.50/6148-23 |
| Contents: | 本书从全球化、互联网品牌建设、品类主导品牌、视觉锤、难忘的宣传语、公共关系而非广告、多样化品牌七个角度，详细地介绍了适用于21世纪的新七大定位理论。作者以星巴克、亚马逊、阿里巴巴、华为、小米、戴尔、柯达、英特尔、可口可乐等多家知名品牌作为案例，对上述七大新定位理论进行了阐释。 |