Screen Library连锁超市促销伤害危机对消费者品牌忠诚的影响研究 = The study of consumer brand loyalty influenced by promotion injury crisis of chain supermarket
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| Main Authors: | |
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| Published: |
西南财经大学出版社
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| Publisher Address: | 成都 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 182页: ; 21cm |
| ISBN: | 978-7-5504-0442-7 |
| Index Number: | F717 |
| CLC: | F717.6 |
| Call Number: | F717.6/4234 |
| Contents: | 本书主要研究促销伤害危机发生后消费者心理认知的变化情况，并通过实证研究方法找出最恰当的危机应对方式。 |