Screen LibraryHolistic approaches to brand culture and communication across industries /
"This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide...
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| Group Author: | ; ; |
|---|---|
| Published: |
Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2018] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide solutions to execute best practices that may be considered by organizations while taking decisions"-- |
| Item Description: | "Premier reference source"--Cover. |
| Carrier Form: | xxii, 281 pages : illustrations ; 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781522531500 1522531505 |
| Index Number: | HF5415 |
| CLC: | F760.5 |
| Call Number: | F760.5/H732 |