Screen Library水平营销 = Lateral marketing：new techniques for finding breakthrough ideas
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| Main Authors: | ; |
|---|---|
| Corporate Authors: | |
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2014 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
科特勒营销系列 |
| Subjects: | |
| Carrier Form: | 185页: 图 ; 25cm |
| ISBN: | 978-7-111-46978-0 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/2924-47 |
| Contents: | 本书给出了水平营销方法的基本理论架构，一步步根除传统营销理念给创新思维造成的各种束缚和禁锢，并就如何规避产品策略的高失败风险和取得突破性的成功指明了道路 |