Screen Library广告文案创作 = Creation of advertising copy
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| Main Authors: | |
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| Published: |
厦门大学出版社
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| Publisher Address: | 厦门 |
| Publication Dates: | 2008 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
厦门大学广告学丛书 |
| Subjects: | |
| Carrier Form: | 239页: 图 ; 23cm |
| ISBN: | 978-7-5615-2908-9 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/7242-6 |
| Contents: | 本书内容包括：广告文案创作导论、广告语言与社会文化、广告文案语言概述、广告文案主题、广告文案创意、广告语言运用技巧等。 |