Screen LibraryProduct innovation toolbox : a field guide to consumer understanding and research /
"Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation....
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| Group Author: | ; ; |
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| Published: |
Wiley,
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| Publisher Address: | Hoboken, NJ : |
| Publication Dates: | 2023. |
| Literature type: | Book |
| Language: | English |
| Edition: | Second edition. |
| Subjects: | |
| Summary: |
"Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data--both structured and unstructured for deep learning and activation, rather than a differentiated qualitative--quantitative approach, reflecting the shifting relationships involved in the latest developments in the field"--publisher's website. |
| Carrier Form: | xxi, 532 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781119712848 111971284X |
| Index Number: | TS170 |
| CLC: |
F713.52 F713.55 F273.2 |
| Call Number: | F273.2/P964-4/2nd ed. |