Database marketing:analyzing and managing customers

Saved in:
Bibliographic Details
Main Authors: Blattberg Robert C., 1942-
Corporate Authors: SpringerLink (Online service)
Group Author: Neslin Scott A., 1952-; Kim Pyŏng-do, 1958-
Published: Springer,
Publisher Address: New York
Publication Dates: 2008.
Literature type: Book
Language: English
Series: International series in quantitative marketing ; 18
Subjects:
Online Access: http://dx.doi.org/10.1007/978-0-387-72579-6
Carrier Form: 1 online resource (xxiv, 871 p.): ill.
ISBN: 9780387725796 (electronic bk.)
0387725792 (electronic bk.)
Index Number: F713
CLC: F713.5
F713.51
Contents: Includes bibliographical references and index.