Database marketing:analyzing and managing customers
Saved in:
Main Authors: | |
---|---|
Corporate Authors: | |
Group Author: | ; |
Published: |
Springer,
|
Publisher Address: | New York |
Publication Dates: | 2008. |
Literature type: | Book |
Language: | English |
Series: |
International series in quantitative marketing ; 18 |
Subjects: | |
Online Access: |
http://dx.doi.org/10.1007/978-0-387-72579-6 |
Carrier Form: | 1 online resource (xxiv, 871 p.): ill. |
ISBN: |
9780387725796 (electronic bk.) 0387725792 (electronic bk.) |
Index Number: | F713 |
CLC: |
F713.5 F713.51 |
Contents: | Includes bibliographical references and index. |