Screen LibraryMedia and the American child /
This new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of par...
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| Main Authors: | |
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| Corporate Authors: | |
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| Published: |
Elsevier,
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| Publisher Address: | Amsterdam ; Boston : |
| Publication Dates: | 2007. |
| Literature type: | eBook |
| Language: | English |
| Edition: | [Rev. ed.]. |
| Series: |
Educational psychology |
| Subjects: | |
| Online Access: |
http://www.sciencedirect.com/science/book/9780123725424 |
| Summary: |
This new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle. The average American child, aged 2-17, watches 25 hours of TV per |
| Item Description: | "Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--Page xii. |
| Carrier Form: | 1 online resource (xiv, 373 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 307-349) and indexes. |
| ISBN: |
9780123725424 0123725429 |
| Index Number: | HQ784 |
| CLC: | G206.3-05 |
| Contents: |
I. Demographics and Preferences in Media Use, with Special Attention to the Very Young -- II. The Extraordinary Appeal of Screen Media -- III. The World as Portrayed by Media -- IV. Effects of Media on Scholastic Performance and the Developing Intellect -- V. Young CustomersCreating the Modern Consumer through Advertising and Marketing -- VI. Television Violence, Aggression, and other Behavioral Effects -- VII. Learning Rules and NormsFurther Evidence of Media Effects -- VIII. Knowledge for What? Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what? |