Screen LibraryBasic marketing research
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| Main Authors: | |
|---|---|
| Published: |
Dryden Press,
|
| Publisher Address: | Fort Worth |
| Publication Dates: | c1996. |
| Literature type: | Book |
| Language: | English |
| Edition: | 3rd ed. |
| Series: |
The Dryden Press series in marketing |
| Subjects: | |
| Carrier Form: | xvii, 863 p.: col. ill., col. maps ; 27 cm. |
| ISBN: | 0030983673 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/C563/3rd.ed. |
| Contents: |
One "Statistics command summary" chart inserted. Includes bibliographical references and index. |