品牌竞争力:如何打造持久战略型品牌 = The enduring strategic brand:how brand-led organisations over-pertorm sustainably
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Main Authors: | ; ; |
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Group Author: | |
Published: |
人民邮电出版社
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Publisher Address: | 北京 |
Publication Dates: | 2020 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 2册(204;204页): ; 26cm |
ISBN: | 978-7-115-55112-2 |
Index Number: | F272 |
CLC: | F272.1 |
Call Number: | F272.1/7712 |
Contents: | 品牌管理与发展对企业有着至关重要的影响,而战略型品牌则在整个企业承担着罗盘的角色,并可以创造长期价值。作者对40多位高层管理人员进行了坦诚和独特的采访,并在宝马、英国石油 |