Marketing Management:shaping the profession of marketing

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Bibliographic Details
Corporate Authors: American Marketing Association
Published: The Association
Publisher Address: Chicago, IL
Publication Dates: 1992-
Literature type: Journal
Language: English
Online Access: https://search.ebscohost.com/direct.asp?db=bsu&jid=%22MMM%22&scope=site
Carrier Form: v.: ill. ; 28 cm
Publication Frequency: Quarterly 2010-
Bimonthly 2002-09
Quarterly 2001
ISSN: 1061-3846
Order Number: 294B0365
Index Number: F
CLC: F
Call Number: P15754
Journal Holding: Vol.4, no.4 1996 Vol.5, no.2-3 1996 Vol.6, no.1-3 1997 Vol.7-8 1998-99 Vol.9, no.1-Vol.10, no.4 2000-2001 Vol.11, no.1-Vol.18, no.6 2002-2009 Vol.19, no.1-Vol.21, no.4 2010-2011
Contents: Published also online