Becoming a category of one:how extraordinary companies transcend commodity and defy comparison
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Main Authors: | |
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Published: |
J. Wiley,
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Publisher Address: | Hoboken, N.J. |
Publication Dates: | c2003. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xiv, 223 p.: ; 24 cm. |
ISBN: | 0471274046 |
Index Number: | F270 |
CLC: | F270 |
Call Number: | F270/C163 |
Contents: |
Includes index. We just decided to go -- Know who you are -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Case study : tractor supply company -- The heart of a category of one performer. |