Screen LibraryBecoming a category of one：how extraordinary companies transcend commodity and defy comparison
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| Main Authors: | |
|---|---|
| Published: |
J. Wiley,
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| Publisher Address: | Hoboken, N.J. |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xiv, 223 p.: ; 24 cm. |
| ISBN: | 0471274046 |
| Index Number: | F270 |
| CLC: | F270 |
| Call Number: | F270/C163 |
| Contents: |
Includes index. We just decided to go -- Know who you are -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Case study : tractor supply company -- The heart of a category of one performer. |